Advertising system



5 .tiojns,,-thereby to increase thei adyertising' v right hand of Figure 1.

Patented Sept. 14, 192 6. i

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li neau ai i a hids, 19 25, scre m; 2433s. :1

, This inventionisanadvertising system, on the diagram, and such advertisements and has for its object to impel thelreading of advertisements in magazlnes, newspapers and other printed periodicals andflpublicavalue ofthe publication;

in carrying outthejinvention, use is made of the popularand sojcalledfcross word puzzle asla nieans fo' r, directing attent on to advertisements contained in the puhl ca qnis an i he o iesjeif hePu zle and as a means of, checking the correctness .ofthe solution.

h I 6 l im nt i thein en nyhas been shown r in the accompanying" drawings,

:wh erein Figure 1 i View of a inagazine embodying the features of thespresent.iniientione I Figures 2 8, 4 and 5 are fragmentary views of different pages of the magazine showing adyertise nents containing words to be entered on thefdiagrain of the -cross word puzzle, V p I In Figurel of the drawings there has been illustrated a magazine which has been designated generally by the reference character A, and of course includes a frontcover B, a back cover C and leaves or pages D. Howeveriit will o fr coursebe understood that the physical character of the periodical or publication forms no v part of the present invention, as the periodicalzor publication may beof any kind whatsoever; The'pages of the-publication co ntain news mat ters, fiction or anyother matter, and of course also contain advertisements,one such advertisement being indicated at :the :lower A cross word puzzle may appear upon any of the pages of thepublication, and in the Figure 1 of the drawings it has been shownon the front cover B, and includes any common or preferred form of blocked off diagram E and a list of the definitions of the words to be entered on the diagram.

Followingthe usual practice the list of definitions has been shown divided into a list s a fragmentary perspective are indicated-on the list of definitions by key inclioia. For instance, underithe l st of horizontaldefinitions and associated with defini on 1-(, will be found" key indicia'des-fl which is designated-by the numeral 1.} Such advertisement has been shown in'FigureQZ of e draw n s, nd-by1 exa mni fi e es v :trsement there, w lkbe found the word Noodles corresponding to definition-517,

srnp r dry doughr, and it will be V'foiind that the seven letter worth-Noodles "will fit progerly"in the horizontal position des ignatecl 1'! on the diagram; Similarly the,

key indicia' (P (A associated with' the vertical definition 10 refers topage 3, and

advertisement 3 thereon as illustrated ini gure 5 of the draw ngs, and an examinat on of th s advertisement will disclose the a letter l word Sashes? f-whieh inay be properly enterecl on the diagram E in the. vertical column des nated "10 p In connection ;w tl the cross word lpuz- 'zle there is explanati'on designated;J of the nannerof ismg'thekey indicia,' and '7 it will, ofcourse understood-that the language employed in, the explanation may befvaried at will and the position of the explanation with: respect. to the diagram may also bevaried atwill. I v I The crossword: puzzle may 'of COhrse be solved entirelywithoutreferring to the'advert seinents and then the solution 'n'i ay be checked byutilizingthe key indicia to lo:

cats the correct words by reference to the,

ad er em n s i d cat d, by, h new The puzzle of course maybesol-veclgby refe rri-ngtothe advertisements in the first instance.' I As illustrated in Figure 1 only certain of the definitions have key indicia associated therewith, but it will be understood that eaohdefinition may have a key indicia asso-' :ciated therewith if desired.

F of the definitions for the-horizontal words and a list G of the definitions of the vertically disposed words.-

In carrying out the object o I invention, i. e., tooimpel the reading of advertisements in connection with the solution of the puzzle, certain of the advertisements contain certain of the words to. be'entered f the present In whatever manner the puzzle may-be worked out} the person working onfthe puzzle will naturally be impelled 'to read quite a numberof the advertisements contained in the publication either for the pun pose of checking the solution or finding the correct word in the first instance. The necessary reference to the advertisements of course materially enhances-the value of the advertising in the publication which includes the present invention, and therefore it Will be understood that the object of the present invention, is accomplished in a simple, entertaining and useful manner.

It Will of course be understood thatthe character of the diagram of the cross Word puzzle may be varied at Will, and the ar-- rangeinent and position of the definitions may be such as the available space dictates or in accordance with any desired arrange- .ment. p

Where the expression printed publication has been employed in the specification and in the claims, it. is intendedto cover not merely reproductions from type, but a production or reproduction in any manner as by typevvriting, mimeographing,

graphing, photo-lithographing, etc.

Vvhilethe present drawings illustrate the invention as embodied in connection with a book or magazine, it Will of course he understood that the cross Word puzzle and the ad vertisements may all appear upon a single sheet and the spirit of the invention Will be present.

What is claimed is 1. In an advertising system, a'plurality oi bound pages having advertisements on some of the pages, ,a cross Word puzzle on one of the pages and including a diagram and a list of definitions of the Words to be entered on the diagram, certain of the advertisements containing certain'of the Words to be entered on the'diagrain, and key indicia associated With certain of the definitions and indicating the advertisements containing the Words corresponding to the respective definitions.

2. In an advertising system, a plurality of bound pages having advertisements on some 01 the pages, a cross Word puzzle on one of the pages and including a diagram and a list of definitions of the Words to be entered on the diagram, certain of-the advertisements containing certain of the Words to be entered on the diagram, key indicia associated With certain of the definitions and indicating the advertisements containing the Words corresponding to the respective definitionavand multian explanation of the manner 01"- using the;

key indicia to locate the advertisements containing the Words corresponding to the respective definitions.

3. In an advertising system, a plurality of bound pages havingadvertisements on' some of the pages, a cross Word puzzle on one of the pages-and-including a diagram and a list of definitions of the Words tofbe entered on the diagram, certain of the advertisements containing certain of the Words to be entered on the diagram, and key indicia associated With certain of the definitions and including the page numbers on Which are the advertiseiiients containing the Words corresponding to the respective definitions. I 4. In an advertising system, a plurality of bound pages having advertisements on some of the pages, a cross Word puzzle on one of the pages and including a'diagram' and a list of definitions of the'words to be entered on the diagram, certain, of the advertiseinents; containing certain of the Words to be entered'on the diagram, andkey indicia asQ sociated with certain of the definitions and including the advertisement numbers and the page numbers on which are the advertisenients containing the Words corresponding to the respective definitions. I

A printed publication containing a cross ord puzzle including a diagram and a list of definitions of the ords to be entered on the diagram, certain of the definitions the publicatiom'and an explanation ofthe.

manner of using the key indicia tolocate the words to be entered on the diagram.

GLENN CRAZE- 

